Report: Online Video Ads To Eclipse $4 Billion In 2013

Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers.

Digital-Video-Spending

The overall spends will continue to grow, with an estimated $9.06 billion dollar spend in 2017. The growth of video ad budgets has plateaued, however, as the saturation point has been hit. The estimated video ad spends drop year-by-year with just 12% of yearly growth in 2017.

Advertisers are flocking to online video because it works. The study shows that online ad-types see higher brand awareness, message association, purchase intent and favorability. The interactivity of various ads help to drive a higher percentage as well as it drives higher online ad awareness and message association:

Online-Interactive

For more information and the full report, see eMarketer.

Related Topics: Channel: Video | Video

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://twitter.com/JoinRevolution Revolution Video

    It makes sense that video ad spends are increasing, but it’s surprising to see that the growth rate has plateaued. It will be interesting to see what role the growth of mobile video has on the future of video ads.

  • brian clark

    It also helps if the video content itself is professionally produced by people who understand the medium and specialize in producing video content for the mobile platform. I would be happy to answer any questions anybody has about the process of creating video ads for mobile delivery.

    https://vimeo.com/brianclark

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