Report: Performance Targeting Coming To Facebook Ads

facebook-logo-squareFacebook has always been a unique advertising channel due to the various demographic & interest based target options.  Now ad targeting is going to get smarter.  Images have been surfacing of a new objective targeting that would add an extra level of intelligence to ads that promote internal Facebook content.

HasOffers broke the news of the new objective targeting and also identified what some of the exact targeting interactions are. It appears that objectives that can be targeted are those liking a page or clicking on a sponsored story.

In an ideal world this update would include offline conversion tracking, much like an AdWords or AdCenter provide.   However, all of the ad types that have shown the new targeting option have not featured external links, rather the promotion of Facebook pages and Facebook apps.

Image courtesy of HasOffers.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Vornrawut Seemanata
  • Aiden Moor

    Facebook, the book of many faces always have a unique and different change with a unique channel and now as it is targeting to its extra level of intelligence with a lot of new things.

  • Tommy Walker

    This is pretty exciting. 

    Didn’t they try conversion tracking before though, and decided to discontinue it? Maybe it was because the ad platform wasn’t fully understood yet? 

  • Steve Hope

    I think they paused the external conversion tracking because it encouraged too much traffic to go off-site, while Facebook’s ad revenue growth is dependent on keeping users on-site for as long as possible.

    In terms of the new Objective targeting, aren’t we at risk of chasing after the ‘like-happy’ Facebook users and jeopardising the integrity of our client’s Facebook community?

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