• http://www.facebook.com/people/Vornrawut-Seemanata/100003650243357 Vornrawut Seemanata
  • http://www.facebook.com/people/Aiden-Moor/100001939456401 Aiden Moor

    Facebook, the book of many faces always have a unique and different change with a unique channel and now as it is targeting to its extra level of intelligence with a lot of new things.

  • http://youtube.com/user/tommyisastrategist Tommy Walker

    This is pretty exciting. 

    Didn’t they try conversion tracking before though, and decided to discontinue it? Maybe it was because the ad platform wasn’t fully understood yet? 

  • http://twitter.com/attacat_steve Steve Hope

    I think they paused the external conversion tracking because it encouraged too much traffic to go off-site, while Facebook’s ad revenue growth is dependent on keeping users on-site for as long as possible.

    In terms of the new Objective targeting, aren’t we at risk of chasing after the ‘like-happy’ Facebook users and jeopardising the integrity of our client’s Facebook community?