Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results

hdr_negotiatorPriceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effective for the travel site.

“For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.”

Priceline’s online marketing costs were $1.8 billion last year, according to Bloomberg, and the great majority of its advertising dollars are spent on Google ads. Those keyword targeted ads are more effective in drawing reservation-making customers. Facebook and Twitter’s ad products haven’t generated significant bookings for Priceline, Huston said.

Read the full post at Bloomberg.

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing | Twitter

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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