Report: In Q4 Facebook Once Again Dominated The Social Login Landscape

It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they’ve  also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space.

According to Gigya, Facebook held steady in Q4 and holds 51% of all social logins worldwide with a 51% marketshare. Google+ obtained the silver with a 28% share (up 2% from Q3):

Overall-LoginsFacebook continues to dominate the mobile login space as well with 63% of the marketshare. Google+ jumped a full 5 percentage points from Q3 to Q4 and is now up to a quarter of the overall marketshare.

 

Mobile-Logins

When looking at North American traffic only, the Gigya numbers were closer to the Janrain Q4 report that was released earlier this month. Google+ actually gained ground from Q3, up to 31% of the North American market compared to 27% in Q3 while Facebook stayed rock-solid at 47%:

North-America-LoginsIn Q4 Facebook did see improvements across the board in the verticals that Gigya tracks including:

  • Ecommerce – Up 2% to 76% of social login marketshare.
  • Media Poublishers – Up 1% to 45%
  • Consumer Brands – Up 5% to 66%
  • Travel/Hospitality – Up 9% to 59%
  • Education/Non-Profit – Up 7% to 79%

For the full report including full breakdown by category and region , head on over to Gigya.

Related Topics: Channel: Social Media Marketing | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Top News

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!