Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic

Galaxy S3Android is the world’s dominant smartphone operating system; and Samsung is the dominant Android handset maker. In North America the Samsung devices that generate the most traffic are the Galaxy S3 handset and the 10-inch Galaxy tablet.

These data come from ad network Chitika, which analyzed “tens of millions of [North American] Samsung smartphone- and tablet-based online ad impressions” in December.

According to the Chitika data, the Galaxy S3 generates a full third of Samsung-Android handset traffic. That’s followed by the Galaxy S4, roughly 10 points behind.

North American Samsung-Android Handset Traffic Distribution

Samsung handset traffic

Source: Chitika

These data show that the S4 has been less successful than the S3 from a sales perspective. Though popular the Galaxy Note devices are far less common than the smaller Samsung handsets. Mirroring the S3-S4 pattern, the Galaxy Note 2 is more popular (from a traffic perspective) than its successor the Note 3.

In terms of true tablets, the public appears to favor 7-inch and 10-inch screens — despite Samsung offering a veritable cornucopia of tablet screen sizes. Between the two most popular Samsung tablets the 10-inch Galaxy tab generates a good deal more traffic than its smaller sibling.

North American Samsung-Android Tablet Traffic Distribution

Samsung tablet traffic

Source: Chitika

As much as any smartphone maker Samsung has pushed the envelope in terms of screen size, forcing Apple to move beyond its screen comfort zone. In its report Chitika observed that “71 percent of Samsung smartphone usage within the  [North American] continent is generated by devices with 4.8” displays or larger.”

Related Topics: Channel: Mobile Marketing | Google: Android | Google: Mobile | Samsung | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!