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Report: The Facebook Medalists Of The 2012 London Olympics
The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold.
The biggest winners were the championship U.S. Women’s Gymnastics team. Of the top 10 athletes by Facebook Fan Base Growth the U.S. Gymnasts took 4 places. The number one growth leader across all the games as Gabrielle Douglas who increased her fan base growth from 14,358 to 582,912, a whopping 3960%. German Gymnast Marcel Nguyen saw an increase of 2476% and French Swimmer Camille Muffat had the third highest growth, up 2320%. Here are the top 10 Athletes in terms of Fan Base growth from July 27th to August 12nd:
|Athlete||Fans: July 27||Fans: August 12||% change|
|Chad Le Clos||6,090||52,532||763%|
The most engaged fan bases weren’t lead by the Americans, but rather dominated by the French. The engagement metrics combine likes, comments and shares and was lead by Camille Muffat of France, followed by Judo star Automne Pavia of France with French swimmer Yannick Agnel in third. The most engaging athletes of the games were:
|6||Evi Van Acker||2.347440867|
Overall, Facebook activity was way up from previous Olympic games, with 900 million active users. This more than doubled the winter games of 2010 and wsa 9x that of the 2008 Summer Olympics (100 million). The median Olympic Athlete saw an average fan page growth of 36%.
Brands also flourished during the games. International IT company Atos saw a 1,217% lift while P&G (the sponsor who ran the “Thank You, Mom” campaign) saw a 216% lift, and Coca-Cola had a 126% lift.