Report: The Facebook Medalists Of The 2012 London Olympics

The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold.

The biggest winners were the championship U.S. Women’s Gymnastics team. Of the top 10 athletes by Facebook Fan Base Growth the U.S. Gymnasts took 4 places. The number one growth leader across all the games as Gabrielle Douglas who increased her fan base growth from 14,358 to 582,912, a whopping 3960%. German Gymnast Marcel Nguyen saw an increase of 2476% and French Swimmer Camille Muffat had the third highest growth, up 2320%. Here are the top 10 Athletes in terms of Fan Base growth from July 27th to August 12nd:

Athlete Fans: July 27 Fans: August 12 % change
Gabrielle Douglas 14,358 582,912 3960%
Marcel Nguyen 7,567 194,962 2476%
Camille Muffat 5,136 124,294 2320%
Yannick Agnel 5,672 89,739 1482%
McKayla Maroney 10,208 111,835 996%
Jordyn Wieber 33,651 302,653 799%
Daniel Narcisse 7,775 67,600 769%
Chad Le Clos 6,090 52,532 763%
Aly Raisman 11,132 94,304 747%
Alexis Vastine 6,774 48,638 618%

The most engaged fan bases weren’t lead by the Americans, but rather dominated by the French. The engagement metrics combine likes, comments and shares and was lead by Camille Muffat of France, followed by Judo star Automne Pavia of France with French swimmer Yannick Agnel in third. The most engaging athletes of the games were:

Rank Athlete Scaled Engagement
1 Camille Muffat 3.630165844
2 Automne Pavia 3.493200485
3 Yannick Agnel 3.303492472
4 Tony Estanguet 3.159489835
5 Koji Murofushi 2.878225256
6 Evi Van Acker 2.347440867
7 Gneto Priscilla 2.036763499
8 Jordyn Wieber 1.920499423
9 Didier Dinart 1.814669697
10 McKayla Maroney 1.769424942

Overall, Facebook activity was way up from previous Olympic games, with 900 million active users. This more than doubled the winter games of 2010 and wsa 9x that of the 2008 Summer Olympics (100 million). The median Olympic Athlete saw an average fan page growth of 36%.

Brands also flourished during the games. International IT company Atos saw a 1,217% lift while P&G (the sponsor who ran the “Thank You, Mom” campaign) saw a 216% lift, and Coca-Cola had a 126% lift.

Related Topics: Channel: Strategy | Facebook | Facebook: Pages | Facebook: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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  • G Craig Vachon

    The other major medalist was  As millions of viewers tired of #NBCfail – many used expatshield to view the BBC player to watch our heros unimpeded.

  • Jorge Jaramillo

    Mariana Pajón, GOLD, BMX Colombia.

    July 27 – 13,540
    Agust 12 – 371,631

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