Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon) is the poster child of e-commerce, having grown from a bookseller to a company that sells just about anything and everything (and even has its own mobile devices).

But, according to a new report, Amazon doesn’t own the best growth rate among online retailers over the past 10 years.

That honor goes to Urban Outfitters. According to the Internet Retailer 2013 Top 500 Guide, Urban Outfitters has experienced a 65.2 percent compound annual growth rate in the last decade — putting it atop the rankings of online sales growth.

Coming in second is the sports gear retailer Fanatics Inc. with a 62.3 percent annual growth rate. At No. 3 is apparel retailer Ann Inc. at 56.4 percent.

Urban Outfitters also scored the biggest jump in Web sales of all the retailers that have been included in Internet Retailer’s annual rankings, growing by 9,000 percent from $7.3 million in 2003 to $663.3 million in 2012. You can compare that to Apple’s growth over the past decade, which Internet Retailer says went from $405.5 million in 2003 to $8.83 billion in 2012 — a 2,078 percent increase.

Related Topics: Amazon | Channel: Retail | E-Commerce | Statistics | Statistics: General


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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