Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006

unruly_logo-76According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove’s “Real Beauty Sketches,” GEICO’s “Hump Day,” and Evian’s “Baby and Me” video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads in 2006.

“We’ve been tracking the most shared videos at Unruly – UGC and branded – since we launched the Unruly Viral Video Chart back in 2006,” said the company’s COO Sarah Wood, “Over that time, we’ve seen an explosion in both the number of videos brands are making and the volume of videos people are sharing.”

Unruly claims eight of the top 20 most shared ads of all time were released this year. The top ten ads of 2013 generated a total of 28.8 million shares, a 52.1 percent increase over the 19 million shares earned by the top ads in 2012.

With more than 5.5 million shares, the most shared video ad of all time is Volkswagen’s 2011 “The Force” Superbowl ad:

YouTube Preview Image

DC Shoes has earned the most video shares by a brand for its “Gymkhana Series” with four separate videos that earned a total of 10.73 million shares. The series features car driving stunts performed by professional rally car driver Ken Block. The sixth video in the series was released just last month. Here is the first video that kicked-off the series in 2008:

YouTube Preview Image

Volkswagen ranks second for brand with the most video shares at 7.76 million, followed by Evian with 6.45 million total shares.

Unruly says it currently tracks 500,000 shares of branded content every 24 hours, claiming the value of a share trumps the value of a view. “A share is a genuine measure of deep engagement, an act of advocacy and a driver of significant earned media,” said Wood.

The following interactive infographic from Unruly illustrates the history of video sharing since the company began tracking videos in 2006:

Related Topics: Channel: Video | Google: YouTube | Marketing Land’s 2013 Digital Marketing Year In Review | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Riza

    “A share is a genuine measure of deep engagement, an act of advocacy and
    a driver of significant earned media.” Hmm. That is something to think
    about. Because a lot of marketers are still apprehensive about what can
    “share” actually do, or what it really represents in behavior data.

    Left this comment as well on Kingged.com, IM social sharing site, where I found this post shared.

  • http://www.extremsportgear.com/ George Frak

    This is a great Read. Thanks for the insight about the new Videos.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!