Report: Twitter Now Generating The Majority Of Ad Revenue From Mobile

TwiTwitter Logotter’s recently launched mobile ads have been more than just successful, they’ve been essential revenue drivers.  The WSJ reported that “on most days” mobile Twitter ads now generate more than  the web-based version.

Twitter mobile ads have only been around for all advertisers since April, yet have been making a mobile splash that Facebook and Google+ are still working towards.  Twitter users are highly mobile – with 60% of its 140 million users accessing Twitter via mobile devices.

An example of a P.F. Chang’s Lunar Twitter promotion showed just how effective a Twitter ad promotion can be.  P.F. Chang spent $25,000 on a time-sensitive promotion garnering 1 million interactions, responses or ad clicks.  Of the million users interacting with the ad, 70% came from mobile devices.

Facebook has been diving headfirst into mobile features, yet many analysts are still concerned with their mobile future. Bank of America/Merrill Lynch analysist Justin Post recently stated the following about Facebook:

The company is in the midst of a mobile usage transition, and we are cautious on Facebook’s revenue trends until new mobile ad revenue models start driving the top line.

This year Google is on pace to bring in $2.5 billion in ad revenue, however none of that total is derived from social initiatives.

Twitter did not release its full ad revenue, but analysts like eMarketer expect Twitter to produce $259.9 million, up from $139.5 million in 2011.  These projections are not segmented by device type.  

One thing is certain, with mobile being the main revenue driver after only 3 months, Twitter has a bright future in the mobile space. Oh, and as marketers, we can’t afford to overlook the power of Twitter’s mobile offerings.

For more information see the full WSJ article.

Related Topics: Channel: Social Media Marketing | Mobile Marketing | Social Media Marketing | Twitter | Twitter: Mobile


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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  • Alexandra Velez

    This article encourages me to explore ads on Twitter to reach my target audience. 

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