Report: Twitter Planning Analytics Tools For Publishers

Twitter logoHot on the heels of last week’s rumors that Twitter will expand its enhanced business profiles soon comes a report that Twitter is also prepping some analytics tools for launch later this year.

As ReadWriteWeb first reported, Twitter’s Erica Anderson, the company’s Manager of News and Journalism, said this weekend that Twitter is planning to launch analytics tools to help publishers monitor activity surrounding their tweets. What’s not clear is if the tools would be limited to news/publishers, or made available to all users. (Analytics are high on my Twitter wishlist for 2012.)

Twitter could be developing these tools with technology (and staff) acquired last year when Twitter bought Backtype. That company’s Backtweets product helped publishers understand several data points related to how tweets spread and how they relate to web traffic, sales, etc.

During her presentation, Anderson showed how Twitter is already using internal tools to do things like rank U.S. federal agencies based on how well they interact on Twitter. She recommended that the journalists in the audience use Tweetdeck for making and monitoring Twitter lists, and also use Twitter’s search and advanced search tools.

Anderson’s presentation is available online. She begins speaking at the 15:45 mark, and the brief comments about analytics for publishers come at about the 1:10:30 mark.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Twitter


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • iWebSquare

    Google and Facebook both already have their own tool for analyzing the traffic and all that. If Twitter would come with such analytic tool, it will be great for the users like @iWebSquare  to analyze what is works and even it helps users not to do unnecessary tweets etc.

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