Report: Twitter Seeking Partnerships With NBC & Viacom For Online TV Distribution

Twitter LogoTwitter has been busy diversifying services in what looks to be a clear path that leads to an IPO. This year alone, Twitter has announced video services like the Vine iPhone app, to Twitter Music, an ads API to global expansion. Today, Bloomberg reports that Twitter is in the process of featuring television content online with partnership talks with Viacom and NBC Universal.

According to the report, the partnerships would allow Twitter to stream videos and clips with ad revenue being split between entities. Rumors have a deal date for one or more deals by mid-May of this year. Twitter has recently worked with NBC during the Summer Olympics – tracking more than 150 million posts during the event.

Of course, Twitter is a perfect fit for coupling with TV due to its real-time nature, but this would be more of a venture into a comprehensive media platform. The relative success of Vine has shown that video works within the Twitter platform and clips/shows would be a logical foray that would likely behoove the networks and the platforms.

For more information see Bloomberg.

Related Topics: Channel: Social Media Marketing | Twitter

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!