Unruly Ranks 2013’s Top 10 Christmas Video Ads

Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet’s “Christmas Miracle” ad, a video that went viral early on during the holiday season. Since its December 8 release […]

Chat with MarTechBot

WestJet screen shotMeasuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet’s “Christmas Miracle” ad, a video that went viral early on during the holiday season.

Since its December 8 release last month, the WestJet video ad has generated 34.4 million views and more than two million shares. A heartwarming look at how the airline organized a surprise gift-giving event for a flight of lucky passengers, WestJet’s video continues to grow in popularity, earning 2,654 shares during the last 24 hours alone.

The top five videos of the year included Kmart’s “Show Your Joe” ranked No. 2, followed by ads from John Lewis Retail, Apple, and Purina.

Unruly’s Top Five Christmas Ads of 2013:

1. WestJet “Christmas Miracle: Real-time Giving” (34,459,089 views and 2,150,045 shares)

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=zIEIvi2MuEk[/youtube]

2. Kmart “Show Your Joe” (17,473,680 views and 1,814,970 shares)

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=9PVhIMr4ScI[/youtube]

3. John Lewis Retail “Christmas Advert 2013″ (11,932,457 views and 1,139,809 shares)

[youtube width=”560″ height=”315”]https://www.youtube.com/watch?v=XqWig2WARb0[/youtube]

4. Apple “Holiday TV Ad – Misunderstood” (6,730,422 views and 525,173 shares)

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=5_168aV2eXE[/youtube]

5. Purina “Hard to Be a Cat at Christmas Starring Grumpy Cat” ( 2,473,124 views and 324,576 shares)

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=06GhXB2_XNE[/youtube]

There was a sizable gap in popularity between Unruly’s top five videos and the remaining videos that made the top ten list. While the No. 5 video from Purina won over two million views, the No. 6 video from Honda generated only 134,811 views. Honda did show up twice on the top ten list, with two of its videos featuring Michael Bolton taking the No. 6 and No. 10 spots.

Other brands to make Unruly’s top ten Christmas video ads of 2013 included KFC, French pay television company CANAL+ and supermarket chain Sainsbury’s.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Get the must-read newsletter for marketers.