Report: Use of Facebook Social Reader App Is Plummeting

Last September, WaPo Labs (a division of The Washington Post Co.), launched the Washington Post social reader app to make reading and sharing news instant.  Today, the app appears to be losing some of its steam.  The social reader has upset many users as some people don’t like the fact that others can see what they are reading (a feature that can be hidden) and some are unhappy that users must authenticate the app before reading an article.

The required authentication has helped to make Social Reader one of the fastest growing apps ever.  However, social news site BuzzFeed, has reported a dramatic decrease in app usage over the past month.  Here’s a chart of the monthly active users for the Washington Post Social Reader app:

Other sites are seeing decreases as well.  The Guardian has seen the daily average use plummet in April according to AppData.com stats:

Are people simply getting sick of the reader?  Maybe.  It also could be due to evolving Facebook app modules.  Social Reader links are taking up significantly less space with the removal of profile icons and have been replaced with new functionality in some cases.  Regardless of the cause, the WP Social Reader app is among the top losers this week, down nearly 5,000,000 users this week.   For more information see Buzzfeed or AppData.

EDIT:

The TechCrunch post from Josh Constine, “Decline Of Reader Apps Likely Due To News Feed Changes, Shows Facebook Controls The Traffic Faucet,” he dives deeper into why the app use is dwindling.  Constine also charts the exact launch of Trending Stories and the downfall of social reader.  It is also keenly noted that other apps like Viddy and Social Reader (also with frictionless sharing) are on the upswing in usage.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Apps & App Center | Facebook: Open Graph

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.techipedia.com/ Tamar Weinberg

    Facebook *wants* its Washington Post reader to be prominent. In fact, I’ve seen it smack in the middle of my news feed numerous times in the past day, so I think they realize the usage has dropped. I don’t think apps have anything to do with it.

    That said, this morning, I saw an article I was very interested in. I clicked on the link and it took me to the WaPo app, asking for approval to install it (as I previously removed it). You know what I did? I left Facebook, googled the headline, and found it that way. I’m not going to let this app impose on how I use Facebook and clutter my friends’ feed as a result of my activity.

  • Matt McGee

    I’ve had the same exact experience, Tamar. No way I’ll go through the whole install process and clutter up my feed (and my friends’) just to read something I can get easily elsewhere.

  • http://www.michaelmerritt.org/ Michael Merritt

    This Oatmeal comic explains it best: http://theoatmeal.com/pl/state_web_spring/yahoo

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!