Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012

We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites.



This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, Adam analyzed 47 different properties that he works with and segmented them into 6 different categories:

  • Food
  • Home
  • Fashion & Beauty
  • Health
  • Entertainment
  • News & Tech

The biggest categorical drop was in health followed by fashion & beauty then food. The aforementioned categories suite fits the audience of Pinterest to a tee, correlating the fact that Pinterest could be stealing some of StumbleUpon’s traffic.


When trying to combat Pinterest last year StumbleUpon released StumbleUpon Lists.  In just one month they had reported that over 45,000 lists had been created.

It should be noted that the report does not mention any paid initiatives or changes/focus on StumbleUpon promotion tactics across the 47 different sites.

For more information see Adam Sherk’s post. All images courtesy of Adam Sherk.

Related Topics: Channel: Social Media Marketing | StumbleUpon | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Fastercat

    SU will never be what it was since it destroyed the social and blogging apects.

  • Gail Gardner

    Interesting graph that proves StumbleUpon accomplished what it appears was their intent: run off all thinking users who do research and care about what it important in life in favor of those who blindly click and only want to know what celebrity had the latest wardrobe malfunction.

    StumbleUpon needs to know that they need the thinkers because they are the people who add the content the blind clickers see. They can’t go to totally paid posts or even the least bright stumblers will get bored and go away eventually. The interests graph and ability to see who you follow and what they’re sharing will help.

    What has kept them from total collapse is that they are still sending traffic to old content. They need to understand the connection between driving traffic as the motivation to add the best new content. They seem to believe one has nothing to do with the other. If they do not understand why they are intrinsically linked, I and no doubt many others would be happy to explain it.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!