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Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012
We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites.
This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, Adam analyzed 47 different properties that he works with and segmented them into 6 different categories:
- Fashion & Beauty
- News & Tech
The biggest categorical drop was in health followed by fashion & beauty then food. The aforementioned categories suite fits the audience of Pinterest to a tee, correlating the fact that Pinterest could be stealing some of StumbleUpon’s traffic.
It should be noted that the report does not mention any paid initiatives or changes/focus on StumbleUpon promotion tactics across the 47 different sites.