Report: Windows Phones Gain In EU, Struggle In US, China

Lumia 1020Kantar Worldpanel ComTech today reported that Windows Phones are seeing meaningful share gains across a number of European countries. In particular, Germany, UK, France and Italy are emerging as strong markets for the platform.

The Microsoft OS has also grown in a number of other countries such as Mexico and Australia. However it continues to tread water or struggle in the US and China.

Kantar smartphone data

Across the “EU5″ Windows Phone has gone from 4.9 percent a year ago to an 8.2 percent share in July 2013. Kantar reports that Windows Phone has seen success among first-time buyers, “with 42 percent of sales over the past year coming from existing feature phone owners.”

In contrast with the half-point Windows Phone share gain in the Kantar US data, comScore estimates show Windows Phone adoption is basically flat.

comscore June US smartphone market share

Nielsen shows Windows Phones with an even lower 2 percent US market share in Q2 this year.

Nielsen smartphone share data Q2 2013

Another point worth noting, the Kantar data show a nearly 8 percent loss of market share for Android in the US. Such a claim is difficult to reconcile with the comScore and Nielsen data above.

Related Topics: Channel: Mobile Marketing | Microsoft | Microsoft: Mobile | Microsoft: Windows Phone | Statistics: Market Share | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Lee

    WP phone can’t survive in China due to the operators’ ignorant attitude

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!