Report: Worldwide Online Sales Topped $1 Trillion For First Time In 2012

EcommerceWorldwide e-commerce sales surpassed the $1 trillion mark for the first time in 2012, according to a new eMarketer estimate out today.

The research firm estimates that B2C online sales grew 21.1 percent last year to $1.097 trillion. Leading the way was the US e-commerce industry, which grew 13.9 percent to an estimated sales total of $364.66 billion. EMarketer expects that to grow in 2013 to just above $409 billion.

Despite that growth, the Asia-Pacific region is expected to grow even faster and take over the top spot in online sales in 2013 – with an estimated 33.4 percent of all e-commerce activity.

ecommerce-sales

EMarketer says that China is leading the surge in e-commerce activity in the Asia-Pacific region, and will surpass Japan as the No. 2 country this year (behind the US).

Overall, global B2C e-commerce sales are expected to reach $1.298 trillion in 2013, a gain of 18.3 percent over this year’s record.

Related Topics: Channel: Retail | E-Commerce | Statistics: General | Statistics: Online Behavior


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

Marketing Day:

Get the top marketing stories daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Marketing Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Learn a lot from reading Marketing Land and Search Engine Land? Attend our conferences!

Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether you're a seasoned expert or just starting out.

Click to watch SMX conference video

Join us at an upcoming SMX event: