Report: Worldwide Online Sales Topped $1 Trillion For First Time In 2012

Worldwide ecommerce sales surpassed the $1 trillion mark for the first time in 2012, according to a new eMarketer estimate out today. The research firm estimates that B2C online sales grew 21.1 percent last year to $1.097 trillion. Leading the way was the US ecommerce industry, which grew 13.9 percent to an estimated sales total […]

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EcommerceWorldwide ecommerce sales surpassed the $1 trillion mark for the first time in 2012, according to a new eMarketer estimate out today.

The research firm estimates that B2C online sales grew 21.1 percent last year to $1.097 trillion. Leading the way was the US ecommerce industry, which grew 13.9 percent to an estimated sales total of $364.66 billion. EMarketer expects that to grow in 2013 to just above $409 billion.

Despite that growth, the Asia-Pacific region is expected to grow even faster and take over the top spot in online sales in 2013 – with an estimated 33.4 percent of all ecommerce activity.

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EMarketer says that China is leading the surge in ecommerce activity in the Asia-Pacific region, and will surpass Japan as the No. 2 country this year (behind the US).

Overall, global B2C ecommerce sales are expected to reach $1.298 trillion in 2013, a gain of 18.3 percent over this year’s record.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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