Report: YouTube Planning To Launch Paid Channels

youtube-logo-200YouTube is reportedly planning a move that will boost its own revenue, while simultaneously giving brands and video producers another way to make money.

According to an AdAge report this morning, YouTube is planning to launch subscription-based channels and it could happen as soon as this spring.

YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. As of now it appears that the first paid channels will cost somewhere between $1 and $5 a month, two of these people said. In addition to episodic content, YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.

In a statement to AdAge, Google confirmed that it’s considering paid channels: “There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that.”

AdAge says the revenue split is likely to be similar to the 45-55 split that already exists for display ads on YouTube.

Related Topics: Channel: Video | Google: YouTube | Video

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Swekker Booi

    This is going to kill youtube, mainly because some people will need that YOUCHOOB MONAAY

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