Report: YouTube To Purchase Twitch, The Leading Video Community For Gamers, For $1 Billion

According to Variety, the popular gamer platform Twitch has struck a deal with the world’s most popular Video site, YouTube. Former Ads & Commerce SVP Susan Wojcicki was appointed as YouTube CEO earlier this year, and is making a splash as this $1 billion dollar deal would be the single biggest investment by YouTube to date.


Twitch is the largest gamer video community that see 45 million visitors a month (one million who upload videos each month)  and allows users to communicate, live broadcast and record their gaming experience.

Twitch was started in June 2011 by livestreaming vets Justin Kan and Emmet Shear — the previous founders of In March, Twitch represented 1.35% of all downstream bandwidth in North America.

Of course YouTube was purchased for just $1.65 billion back in 2006 and has come full circle with their very own billion dollar acquisition.

Related Topics: Channel: Video | Google: YouTube


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!