• PM Digital

    Responsive emails should always be followed up with a good mobile experience. If your site isn’t optimized for mobile, it’s worth the time and effort investment to
    optimize that first, and then come back and update your email program to be
    mobile optimized.
    Starting with an optimized (or responsive) landing page or
    micro site to send your visitors to will be more pragmatic than, and at least
    as effective as, waiting until your entire site is re-launched.
    -Kevin Limongelli, Creative Director PM Digital