Reuters Survey Paints Picture Of A Facebook Backlash

facebook-logo-smFacebook’s recent IPO has led to legal troubles at the financial/markets level, and there are signs, too, that it’s also having a negative effect on the site’s regular users.

A new study shared today by Reuters/Ipsos paints a picture of the user backlash related to Facebook’s troubled IPO, and also questions both user activity and e-commerce capabilities.

After surveying more than a thousand U.S. adults between May 31 and June 4, the survey found that 44 percent of Facebook users said the company’s IPO made them view Facebook less favorably. That echoes other recent statistics that suggest the IPO hurt user loyalty to Facebook. (Semi-related — 46 percent of respondents said that Facebook’s IPO made them less favorable about investing in stocks.)

The Reuters/Ipsos survey also found that about four out of five Facebook users say they’ve never bought a product or service based on ads/comments that they’ve seen on Facebook. The Facebook article, though, goes on to point out that it can be difficult to measure the effectiveness of brand advertising, which covers a lot of what advertisers are doing on Facebook.

Lastly, 34 percent of the U.S. adults surveyed said they’re spending less time on Facebook now than they were six months ago. Twenty percent said they’re spending more time and the rest said it’s about the same.

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Ric Desan

    How much more information do you need to demonstrate that online ads in their current form are a waste. Until true engagement offers real ROI, advertisers are just throwing their money away.

  • Nick Stamoulis

    Facebook has been so big for so long I was wondering when people would start pulling back. I don’t think Facebook is going anywhere any time soon, but it is interesting to watch how people’s attitudes change.

  • Alan

    Facebook just needs to move forward by doing what Google does. They don’t need to reinvent the wheel just look at Google and copy. Imagine if the masses never had to leave FB to do a “GOOD” search. Imagine if FBbot started flittering around the web how nervous Google would get. While we are at it FBsense and FBwords anyone? Now that would be some stylish leveraging of their social product. I would love for Google to have a real competitor in all these areas and quite frankly at the moment FB is the only company with the motivation. Google has unsuccessfully attacked FB’s strangle hold on the social market for years. Google has realised a head on attack is never going to work and has now launched it’s most insidious campaign to move users over to their products. nearly every Google product has a G+ aspect to it. I wonder if one day soon you will have to be logged into G+ just to do a search.

  • Marie Chan

    As a facebook user, I lessened my time in facebook nowadays. I find it a little boring, the games are so much alike. Ads and apps are not really liable. But I am still as a facebook user because it connects with my friends and photo sharing is fun.

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