The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Reuters Survey Paints Picture Of A Facebook Backlash
Facebook’s recent IPO has led to legal troubles at the financial/markets level, and there are signs, too, that it’s also having a negative effect on the site’s regular users.
A new study shared today by Reuters/Ipsos paints a picture of the user backlash related to Facebook’s troubled IPO, and also questions both user activity and e-commerce capabilities.
After surveying more than a thousand U.S. adults between May 31 and June 4, the survey found that 44 percent of Facebook users said the company’s IPO made them view Facebook less favorably. That echoes other recent statistics that suggest the IPO hurt user loyalty to Facebook. (Semi-related — 46 percent of respondents said that Facebook’s IPO made them less favorable about investing in stocks.)
The Reuters/Ipsos survey also found that about four out of five Facebook users say they’ve never bought a product or service based on ads/comments that they’ve seen on Facebook. The Facebook article, though, goes on to point out that it can be difficult to measure the effectiveness of brand advertising, which covers a lot of what advertisers are doing on Facebook.
Lastly, 34 percent of the U.S. adults surveyed said they’re spending less time on Facebook now than they were six months ago. Twenty percent said they’re spending more time and the rest said it’s about the same.