Kick off each Monday with the best news and ideas in social media.
“RIP McDonalds” – Burger King Tweets Its Offline Prank
Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor.
Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the golden arches standing, across the street from a Burger King location with the condolence message “RIP McDonalds” on its outdoor sign.
So far, the tweet has garnered over 200 retweets and 170 favorites. Definitely not a viral tweet by Oreo or Arby’s standards, but for sure worth the #Checkmate hashtag Burger King gave it.
— BurgerKing (@BurgerKing) February 24, 2014