Romney Campaign Promoted Tweet Appearing On Critical #RomneyStrength Hashtag

Have you checked out the #RomneyStrength hashtag on Twitter yet? If you have, you’ll know it’s mostly sarcastic comments about the Republican presidential candidate, mocking a news story about a Romney advisor who essentially said the attack in Libya would never have happened if Romney were president. It looks like the Romney campaign hasn’t noticed […]

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Have you checked out the #RomneyStrength hashtag on Twitter yet? If you have, you’ll know it’s mostly sarcastic comments about the Republican presidential candidate, mocking a news story about a Romney advisor who essentially said the attack in Libya would never have happened if Romney were president.

It looks like the Romney campaign hasn’t noticed this Twitter meme, though, or at least not looked at it very closely, because the campaign has purchased a promoted tweet that appears when you search for the hashtag.

Romneystrength 2

It’s not clear whether the campaign specifically targeted #romneystrength or just anything including #romney. By publication time, the Romney promoted tweet was still appearing against the hashtag, but at times, one for Retargeter.com supplanted it.

The oddly-placed promoted tweet — noticed and pointed out by Twitter users — highlights the need for marketers to keep a close eye on quick-moving social media trends, to prevent inadvertent juxtapositions.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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