Rosy Outlook For Digital Publishers: Q3 Ad Revenues Climb 18 Percent In The UK

association of online publishers UKSpurred in part by the rise of digital video advertising, online publishers are seeing the highest rates of growth since early 2010 in the UK. Digital advertising revenues rose 18 percent year-over-year in the third quarter of 2013. That’s according to a new report from consulting firm Deloitte and the UK’s Association of Online Publishers (AOP).

The large majority – 85 percent — of publishers surveyed in the AOP Digital Publishers Revenue Index Report said they had positive digital advertising growth in Q3 of this year. Half of newspaper publishers reported digital ad growth exceeding 30 percent.

Howard Davies, Deloitte media partner said: “These results demonstrate the growing digital strength of UK publishers and that money can be made from digital activities. Whilst there is still an element of exploration and testing, it is clear that publishers are increasingly finding sustainable business models beyond pure print.”

Online video was the fastest growing ad format for digital publishers for the sixth straight quarter. Revenue from online recruitment advertising grew by 23.4 percent in a sign of broader economic recovery.

UK Digital Publisher Advertising Revenue Growth* Q3 2013 vs. Q3 2012
Digital advertising Format % Change
Total 18.0%
Video 33.3%
Recruitment 23.4%
Sponsorship 21.9%
Display 14.1%
Classified 4.2%

*Industry average derived from actual revenue data supplied by 27 AOP publisher members.

The report also showed that digital publishers are more optimistic about their companies’ finances than their counterparts in other industries. The Sentiment Index of publishers was 37 percent higher than the cross industry group polled in Deloitte’s CFO Quarterly Survey of more than 300 CFOs.

Digital publishers said they expect to see the strongest advertising spend growth in 2014 to come from the technology, retail, and automotive sectors.

Related Topics: Channel: Display Advertising | Display Advertising | Statistics | Statistics: Online Advertising | Video

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!