Rosy Outlook For Digital Publishers: Q3 Ad Revenues Climb 18 Percent In The UK

Spurred in part by the rise of digital video advertising, online publishers are seeing the highest rates of growth since early 2010 in the UK. Digital advertising revenues rose 18 percent year-over-year in the third quarter of 2013. That’s according to a new report from consulting firm Deloitte and the UK’s Association of Online Publishers […]

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association of online publishers UKSpurred in part by the rise of digital video advertising, online publishers are seeing the highest rates of growth since early 2010 in the UK. Digital advertising revenues rose 18 percent year-over-year in the third quarter of 2013. That’s according to a new report from consulting firm Deloitte and the UK’s Association of Online Publishers (AOP).

The large majority — 85 percent — of publishers surveyed in the AOP Digital Publishers Revenue Index Report said they had positive digital advertising growth in Q3 of this year. Half of newspaper publishers reported digital ad growth exceeding 30 percent.

Howard Davies, Deloitte media partner said: “These results demonstrate the growing digital strength of UK publishers and that money can be made from digital activities. Whilst there is still an element of exploration and testing, it is clear that publishers are increasingly finding sustainable business models beyond pure print.”

Online video was the fastest growing ad format for digital publishers for the sixth straight quarter. Revenue from online recruitment advertising grew by 23.4 percent in a sign of broader economic recovery.

UK Digital Publisher Advertising Revenue Growth*
Q3 2013 vs. Q3 2012
Digital advertising Format % Change
Total 18.0%
Video 33.3%
Recruitment 23.4%
Sponsorship 21.9%
Display 14.1%
Classified 4.2%

*Industry average derived from actual revenue data supplied by 27 AOP publisher members.

The report also showed that digital publishers are more optimistic about their companies’ finances than their counterparts in other industries. The Sentiment Index of publishers was 37 percent higher than the cross industry group polled in Deloitte’s CFO Quarterly Survey of more than 300 CFOs.

Digital publishers said they expect to see the strongest advertising spend growth in 2014 to come from the technology, retail, and automotive sectors.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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