• Nathan Grimm

    We’ve seen banner blindness affect design elements perceived as ads. How do we know it applies to image sliders? Do we know how often they are perceived to be ads? Wouldn’t that depend on how it’s designed, how large it is, and where it is placed?

  • http://tpooi4lworkfromhome.blogspot.com/ Maurice Bernier

    Tim, I never put much though into this before but I can definitely understand the pitfalls you’ve pointed out here with relation to rotating banners. you kind of had me worried near the end of your post since I do have an amazon carousel on my index page. After giving it further though, I realized that it only rotates when the visitor wants it to by clicking the arrows.

    Guess I’m safe on this one. lol

    Thanks for sharing with best wishes for a great day to you and yours! :)


  • http://makethemclick.com.au/library Mark @ Make Them Click

    But they look so dammed cool (lol).

    But seriously is there ever a case for using them?

    Your article points out that they are effective in getting people’s attention through movement but then goes on to say that people ignore them.

    So there must be something with them that we can work with and improve on to make them more effective?

  • Rick Lomas

    I hate them, I have a slow(ish) internet connection so that puts me off to start with. If I have to try and ‘catch’ something as it goes by, that’s a #1 reason to leave the site.

  • William

    Great article, thanks for sharing Tim. I never gave much thought to this, I literally see them everywhere. You have me rethinking the one currently residing on my website! =) I’ve been looking at video recently as a way of converting some of the traffic on my site.

    @ Mark, it seems to me that video advertising is a great way to not only grab the attention, but also boost conversions. I found this pretty helpful when looking at how to increase conversions on the site.


  • http://www.mybirthdaye.com mybirthdaye

    Rotating banners are very famous in PTC websites and the websites providing bot traffic via frames. This proves the point, why those sites fail to attract readers.

    I guess sliding banner is not bad, just the rotating one as sometimes it may happen that one needs to read something and then it goes off.

    Also if something is always in motion, one may find it very hard to focus on static article. Once again, a great find for the bloggers. Now, I know what I can skip to experiment.

    Thanks for this piece of information. Anyway, I found this on Kingged and I kingged it.

  • http://neotrope.com/ Christopher Laird Simmons

    And ironically there is a content slider at the bottom of this page :-) I actually like them on some sites like service offering portals as they can put more information in one place for people who are looking for info, and perhaps are tired of having to scroll, click and swipe to move about. I stop and look at info when presented in the proper context. I agree the big slider on a home page can have mixed success. We have always used randomized elements to keep it looking fresh. However, again on some of our news publishing sites the slider allows us to “feature” some info in one place, larger and with a news photo, without having to put it all below the fold. As always it comes back to UX and knowing your audience.

  • https://linkedin.com/in/karstenlund/ Karsten Lund

    Don’t hate the player – hate the game.

    *** Please bare in mind – I share your critical view on “sliders – however since the article is rather one sided – I’ll just throw in a few words that might rightfully balance it out a bit ***

    There are literally thousands of bad implementations of these “sliders” and even though one could argue that your arguments are only skin-deep – they do correctly address a problem.

    Its true that motion is a strong driver for grabbing our attention – but when we expect motion, we can bypass actually paying attention to it (consciously) – hence explaining the “How can you say they attract attention, and also say we are blind to them” – what we CANNOT DO – is ignore it altogether – its a basic structure in the way our attention & consciousness work.

    It will linger, and create a lot of “noise” in our attention system – subconsciously. You could say that BECAUSE our brain so rarely receives a reward (on internal task completion) that can be directly linked to this otherwise energy consuming element – its totally natural for it to instantly reduce its relevance, and even attach a negative value to its presence (which then in turn, can result in a lost conversion, if the rest of the page does not successfully make up for this loss)

    There are however implementations, and compelling scenarios, where this element can contribute to the overall value of the task – but they are fairly rare – and they are also negatively impacted by the global (mis)use of “sliders”

    An Image, and a well thought “one-liner” – is an immensely powerful tool for emotional engangement – and emotions are powerful players in decision making – hence “sliders” can be used to tip the scales your way…

    Novelty is not to be ignored either in this – it can boost motivation in some scenarios.