ExactTarget Marketing Cloud Launches Social Studio, A New Enterprise-Level Platform

salesforce exacttarget logo

Saleforce’s ExactTarget Marketing Cloud, the super group of social media marketing providers, today announced the launch of new social dashboard, Social Studio.

A product of Buddy Media and Radian6, social publishing and analytics companies that Salesforce acquired in 2012 and 2011, respectively, Social Studio is being billed by Salesforce as the Swiss Army knife of social platforms.

“Buddy Media and Radian6 pioneered social marketing software, and we are reinventing it today with the launch of Social Studio,” said Salesforce ExactTarget Marketing Cloud CMO Michael Lazerow said in a release. “As social becomes more intertwined with every business, customers are using our solutions more than ever before to power content marketing, social engagement, publishing, advertising and analytics.”

Some of the features:

  • Workspaces: Set-up and configure workspaces to organize teams quickly and easily by region, brand, or business function to power elegant collaboration structures dedicated to a similar purpose, for campaign collaboration, content creation and publishing.
  • Collaborative Calendars: Manage all future and past content with an intuitive and fully featured planning & scheduling tools designed for teams. Content calendars are interactive, scalable, and can filter views by all post metadata, including label, author, status and social account.
  • Publishing: Create content for global networks including Facebook and Twitter with an intelligent network centric platform, beyond a simple text entry tool. Compose content, specific to each network to deliver an unmatched experience. Marketers can confidently compose content, and preview prior to going live.
  • Integrated Engagement: Monitor and respond directly across global social networks with unmatched simplicity. Ensure active engagement pre, during and post campaign – and align engagement objectives, teams and permissions with other content goals. Use macros — automation for classifying, reporting and routing content — and workflow to scale engagement.
  • Enhanced Analytics: Monitor how content is performing, what is performing best, and view the analytics of a particular post or a subgroup of posts by label, campaigns, or any particular target.

Here’s video demonstration on Social Studio:

Related Topics: Channel: Social Media Marketing | Content Marketing | Marketing Tools: Social Media | Social Media Marketing

Sponsored


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!