• http://twitter.com/PaulFennemore Paul Fennemore

    The empirical evidence strongly suggests that overt advertising in
    peoples ‘social spaces’ eg, social networks is not effective and often
    results in brands losing fans/followers and even public back lashes.
    There are plenty of examples.However, there is a competitive gold
    rush between Oracle, Adobe, IBM and SFDC for the CMO’s IT budget. But
    do these IT companies really understand digital marketing? I think not.