Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social listening tool Radian6 & social publishing tool Buddy Media, Salesforce has been on an acquisitions roll. Today some of these strategic moves will work in a collaborative effect.
The easy-to-remember Salesforce Social.com now enters the “Salesforce Marketing Cloud” along with social listening technology from Salesforce Radian6, the publishing tools of Salesforce Budy Media. Salesforce Social.com will allow marketers to advertise directly on the social networks from within the Salesforce Marketing Cloud. Users will be able to create, optimize and automate ads from one location.
On the foray into social ads CMO Michael Lazerow stated:
“Today salesforce.com is doubling down on social ads … Social ads cannot be disconnected from your business. By bringing together Social.com with the world’s #1 CRM, Salesforce CRM, and the world’s #1 social listening application, Radian6, we’ve made it possible for marketers to connect social advertising with their customer data and real-time trends to maximize return from their advertising dollars.””
For more information see the official press release from Salesforce.