Samsung Shows How Devices And Data Will Give Birth To “Personal Health Optimization”

Samsung Digital HealthWe’re used to hearing about new devices from Samsung. But today, the Korean company was in San Francisco to preview something slightly different: a major new digital health push.

Called “The Samsung Digital Health Initiative,” it’s a mix of hardware, software and partnerships. Samsung promises that it will “accelerate the development of advanced sensors, algorithms, and data collection and analysis.”

There were two major components of Samsung’s announcement. The first is “Simband,” an “open hardware” reference design that is essentially a modular collection of biometric sensors that could live in a watch band or conceivably in other wearables. Samsung says that developers (and the company itself) will use Simband to help develop products. However it will not be sold.

Samsung Simband

The second major component of the digital health initiative is called “SAMI” for Samsung Architecture for Multimodal Interactions. It’s a cloud-based software platform that will ingest data from wearables and other inputs and manage that data in the cloud. “It will allow devices and sensors to securely store data in the cloud regardless of the source’s format or structure,” explains Samsung. “SAMI’s job is to make more information available, to break open information silos and give applications and services access to large amounts of data to provide better insights.”

Samsung says that only the subjects will have access to the data and not third-parties. While it might be beneficial to public health agencies and medical researchers to access the aggregate data Samsung repeatedly (and rightly) stressed individual privacy and security.

Samsung SAMI

Beyond this, Samsung announced a $50 million fund to support and invest in “start-ups and technologies in the digital health area.” The company believes that by building a developer and partner ecosystem around this new “platform” that it will dramatically accelerate personal health and fitness monitoring as well as benefit healthcare as a whole.

Samsung’s vision is far more interesting and sophisticated than the “fitness trackers” of today. There are also broad public health implications if lots of people actively monitor and access these types of readings on a regular basis (e.g., chronic disease prevention).

In many ways this is what Google Health should have been or might have been had it only waited a few more years for the mobile era. Now Samsung is trying to get a jump on Google or Apple in building a similar “platform” and ecosystem for a next generation of health-related apps and experiences.

Data from wearables combined with cloud-based data analysis will permit us to monitor our bodies at levels of detail not previously available. This is one future for healthcare in developed countries.

In that future, we’ll all have our own dashboards reflecting our personal health analytics. And we’ll be checking them as regularly as a search marketer checks Google Analytics in an effort to continuously optimize individual health and well-being.

Related Topics: Channel: Mobile Marketing | Samsung | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!