Get the most important digital marketing news each day.
Sanity check: One year until GDPR
On May 25, 2018, the General Data Protection Regulation (GDPR) will go into effect. Is your company prepared? Columnist Todd Ruback explains how to start taking action.
With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action.
But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According to a global Dell survey, almost all of the companies that took part — 97 percent — had no plans for when the GDPR comes into force on May 25, 2018, and less than one in three felt prepared.
As a professional in the privacy field, I’m an advocate of gaining a full understanding of regulations before planning begins. So with that in mind, let’s begin by recapping the key aspects of the GDPR.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.