Get the most important digital marketing news each day.
Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls
The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.
Good thing that IBM’s Watson isn’t human, because his many jobs would mean he’d never sleep.
The hard-working supercomputing system has now added two more gigs as a shopping assistant to his list of occupations, following his ongoing stint as a mobile shopping assistant for ten Macy’s stores around the U.S. (and many other jobs).
The new shopping assistants, which were developed by intelligent engagement platform Satisfi for natural language interaction via IBM’s Conversation and AlchemyLanguage APIs, are the E.L.F. chatbot for the Mall of America in Bloomington, Minnesota and the “At Your Service” concierge for the Fashion Island mall in Newport Beach, California.