The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style
Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy.
Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie’s promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what’s the drug that will help people improve their mental skills?
The studio behind Lucy teamed with text streaming technology company Spritz to create a test that helps people determine how much brainpower they are capable of tapping. FYI, the average human can only access 10% of the brain’s potential. Using Spritz, which is a technology that helps people read faster by showing just one word at a time, a series of tests involving memory, math skills, visual acuity and other metrics determine a person’s brainpower.
If you really want to have fun on the site, you can push the tests’s limits and have Spritz feed you 1,790 words per minute. It’s quite amazing how much you can actually retain using this technology. But we’re not here to promote Spritz. We’re here to share an awesome movie website. And this one is awesome.
After you take the test, you can, of course, share your results via social media through Tumblr, Facebook or Twitter. Accompanying the website and test, the movie also has promotional presence on Instagram, Twitter, Facebook (with 873,035 Likes), YouTube and, yes, Google+.
Additionally, a Twitter chat using the #AskLucy hashtag allowed people to inquire about the movie or anything about Johansson they felt like asking.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.