Schmidt’s Choice: He’d Take Apple CEO Spot Over Amazon & Facebook

Once CEO of Google, now executive chairman, if Eric Schmidt could become CEO of Apple, Amazon or Facebook, which would he choose? Asked during an on-stage interview with Walt Mossberg and Kara Swisher from AllThingsD, Schmidt went for the one with the most cash, Apple.

The question came from an audience member at a 92Y event today in New York, where Schmidt was being interviewed.

Schmidt responded that he’d been on the board of Apple and would always a special spot in his heart for Apple and plus “they have more cash.”

He then said each company had different challenges, though he really covered their strengths.

Of Apple, Schmidt spoke of being close to Steve Jobs, how he’s missed dearly and imbued a culture at Apple that remains strong.

Amazon CEO Jeff Bezos drew praise for “remarkable moves” on supply chain integration.

Facebook, with a billion users, “You can make money,” Schmidt said.

When pressed to choose by Mossberg, Schmidt went back to the bottom line: ”Which has the most cash?”

You can read a pseudo-transcript of the interview here at AllThingsD or watch the entire video below:

Related Topics: Amazon | Apple | Channel: Retail | Facebook | Google: Business Issues | Top News

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About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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