• http://www.warrenlee.org/ Warren Lee

    Looks like I used the wrong hash tag this morning. https://twitter.com/warrenleemedia/statuses/500286795221712897

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Just go to booble.com is that a close variant big G?

  • Steve

    Google’s business decisions are being made by their investors. At some point, you have to foot down and do what is right.

  • Julie McDaniel

    In 2012 when this was launched, I tested “close variants” for over 6 months in my campaigns. I added thousands of negative keywords to my adgroups in an attempt to make this work. The limited information in the Search Query report made it impossible to come up with all necessary negative variants. In the end my CTR and quality score plummeted. I had to Opt-out. Please sign this petition!!!!!

  • http://www.brainlabsdigital.com Daniel Gilbert

    Hi Matt,

    Tried reaching out but couldn’t get hold of you.

    We’ve written an AdWords script to automatically reverse these changes:

    http://www.brainlabsdigital.com/blog/adwords-scripts-reversing-the-exact-match-changes-from-google/

    This will make exact match… exact.

  • http://www.karooya.com/ Shashi (Karooya.com)

    We have launched a solution to easily control the behavior of Exact Match to make it more like “True” Exact Match. This solution identifies all the close variants for which your ads are appearing, and provides you an easy way to selectively block unwanted variants.

    This solution also proactively suggests variants to be blocked so that you don’t waste a single click on undesirable variants.

    Learn more at http://www.karooya.com/exact-match-close-variant-solution

    Feel free to reach me [shashi AT karooya.com] for any queries.

    Shashi
    Co-founder, Karooya

  • http://www.karooya.com/ Shashi (Karooya.com)

    We have launched a solution to easily control the behavior of Exact Match to make it more like “True” Exact Match. This solution identifies all the close variants for which your ads are appearing, and provides you an easy way to selectively block unwanted variants.

    This solution also proactively suggests variants to be blocked so that you don’t waste a single click on undesirable variants.

    Learn more at http://www.karooya.com/exact-match-close-variant-solution

    Feel free to reach me [shashi AT karooya.com] for any queries.

    Shashi
    Co-founder, Karooya