• Harry Hawk

    This is as deep a thought as people open their mouths and then eat… Search is for hmmm Search.. Social sites, while they can lead to discovery, are not about search, they are about interaction, building community and friendships, Etc.

  • http://www.craigbailey.net Craig Bailey

    I wonder how many of those respondents know what the difference between a paid search listing and an organic one is. A lot of people I talk with will mention they never click on ads… they just choose one of the results on ‘the left of the search results page’. When I point out that the top 3 or so results are usually ads they are shocked. I further point out the slight colour shading and they note they’ve never noticed that before. Even the text above it ‘Ads related to xxx’ is something they’ve not noticed before. I’d love to know how Forrester ensured this wasn’t an issue with their findings (but not at $499).

  • Pat Grady

    54% / 18% = 3.0x. I smell something rotten too.

  • Jocelyn Ollett

    Can someone explain why the per centages do not add up to 100?

    If the 2012 results are natural search 54%, social network sites 32%, newspapers 18%, then that’s 104%…and with the rest the total is 247%.

  • http://www.brickmarketing.com/ Nick Stamoulis

    This doesn’t really surprise me at all. Search is for…well, searching. Most people don’t turn to social to find websites, although they might find them as a result of being actively involved.

  • Adam Wormann

    Jocelyn, I believe that this is because people are using multiple means to access different sites. So, if I used search for some sites and social media for both, I think they would count me towards both numbers. So, it’s really a bunch of individual percents, because some will respond in both categories, as if they are separate survey questions. Make sense?