Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed

For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network.

Here’s how that looks for Sergey Brin’s account:

Sergey Brin   Google

Here’s Starbucks’ page:

Starbucks Coffee Google

Google made no splashy announcement about the change. The help page merely explains that “you now can tell how many times your content has been seen by other people, including your photos, posts, and profile page.” Googler Eddie Kessler added in a G+ post that the number is a sum of views since October 2012 (Google’s “social layer” launched in beta in June 2011). The page also notes that view counts “may not be exact, and they may not be updated in real time.”

However inexact, displaying the metric is clearly part of an effort to emphasize activity on the network, very similar to Twitter’s experimenting with displaying views on individual tweets.

For online marketers, analytic tools in Google+ have been very limited, especially when compared to Facebook Insights. “Ripples,” which graphically display how a post is shared in the network, are pretty but not very useful.

This change is a step in the right direction, but as Google’s digital marketing evangelist Avinash Kaushik noted in a post on G+: “Would be nice to have: Views for individual pieces of content and, since most people are logged in if they are here, Count of Unique People (for the whole thing plus individual content).”

Postscript: Mark Traphagen, an online marketing consultant and avid Google+ user (79,000 followers, 18 million views), relayed clarification from Yonatan Zunger, senior engineer on the G+ team, about what counts as a view: “For a post, [a view] means rendering on the user’s visible window, so it includes scrolling past it. For images and profile, it means loading it up.”

For more discussion of this development, visit Traphegen’s post here.

Related Topics: Channel: Social Media Marketing | Google | Google: Google+ | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • ankit Kumar

    but not in all profles

  • Nickie Gibbs

    I started using Google + four months ago and have over 1.3 million views on my page with less then 600 followers. I immediately thanked them for being so dedicated to my page.

  • Mark Traphagen

    Thanks for the reference to my post, Martin. I won’t say “link.” Too dangerous these days ;-)

  • Kristina

    I noticed this feature today. It’s interesting to get to know the number of profile views. But I agree, the number of post views would be much useful.

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