• http://www.topdraw.com/ Adriel Michaud

    Great article Nan. Olivier Blanchard also has a book on measuring social media that I found to be really well thought out.

  • http://www.facebook.com/people/Jack-N-Fran-Farrell/100002337622505 Jack N Fran Farrell

    Social media are all about Andragogy (teaching adults). Adults are past being taught by pedagogues (teachers of children). Be careful you don’t fall into the trap of thinking people have forgotten what they have learned on their own. Sooner rather than later Facebook will adapt to adults lack of tolerance for PR aimed at teenyboppers.

  • http://twitter.com/MrOgba Uche

    Amazing article Nan. A lot of social media managers tend to loose the trust of executives easily when they try to redefine a the social media ROI or worst case scenario exaggerate their success.

  • ndawkins

    Thanks Uche, and agreed. I think what happens is that marketers are being pushed for data they often don’t have and so the urge to provide something wins out. And sorry for the late response…I’ve been on the road for a few days.

  • ndawkins

    Yes, I like Olivier’s book! I don’t agree with absolutely everything in it but he makes some great points and he has a wonderful way of boiling things down. Wish he would write a follow up! That one came out a couple of years ago.