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SEM’s legit: Our top paid search columns of 2016
Expanded text ads, the removal of the right rail in SERPs and many other changes dominated the PPC world this past year. Read on to see the most popular paid search columns of 2016 from our sister site, Search Engine Land.
This was an eventful year for those in the paid search community, as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all.
By far the most discussed event of the year was when Google removed the right rail ads from desktop search results in an effort to make the layout more consistent with its mobile SERPs. Four of our 10 most widely read articles of the year were focused on this change, including two data-driven pieces by PPC expert Larry Kim and an article from Google’s own director of performance ads marketing, Matt Lawson.
The other major news item for the year was Google’s announcement of expanded text ads, which officially went live in July. While many columns were written about this change, Frederick Vallaeys’ piece was the one that stood out and made it into our top 10 stories of the year.
What other topics resonated with search engine marketers in 2016? Check out our top 10 paid search columns to find out: