• MJAllDay15

    The unique challenge we’re facing now, specifically in lead gen, is with mobile search volume increasing over time, how can we get people to convert on mobile? Sure, there’s “click to call” features, but what about other options? This is a really cool and exciting area of opportunity (in my opinion) for someone to break the mold on form technology for mobile.

  • http://wtff.com/ JustConsumer

    I have one doubt … Probably you can clarify.

    Most of the people have two places to visit daily – home and work. Both places have non-mobile internet access in most cases.

    Between these two place people use vehicles. No mobile for the obvious reason.

    Sometimes people are out, visiting friends, malls, restaurants, ect. Occasional usage only.

    My question is – where is this heavy mobile search traffic coming from? Or to be more precise – what kind of traffic is this?

    Is it possible, that most of this traffic are queries of the viral content or weather/location/direction/sport news/ other short living content ?

    This report http://searchengineland.com/rkg-report-plas-fuel-adwords-growth-bing-ads-spend-rises-sharply-in-q4-181835 confirms, that something is shady about mobile searches. Why “Smartphones and tablets generated a combined 32 percent of paid search clicks” ? Doesn’t it confirm, that mobile queries are mostly on-the-run or traffic-jam time wasting queries ?

    What do you think ?

  • http://hcgchica.com/buy-hcg-injections-worldwide/ HCGChica

    Just consumer- I often use my ipad to browse and read online at home where I can be in a comfier spot. My own blog is not a weather/traffic jam type blog- it’s a blog with videos and long story content and fully 50% of my traffic is now mobile. Hope that helps.

  • http://wtff.com/ JustConsumer

    What is the ratio of tablets to phones in this 50% ?

  • http://twitter.com/bluefluxseo Blueflux SEO

    ‘The Perfect Balance’. (Almost).

    1.Big Screen vs Little Screen

    2.Quick Decision vs Patiently Make An Informative Choice.

    3.Impress for the click vs Minimal and dull.

    Marketers and Advertisers have always practised these ideas on every project.

    The best way to achieve this ‘balance’?

    How about a well laid out web page that’s to the point and aesthetically pleasing for the quick and curious decision, with a little ‘customer satisfying interactivity’ and some easy to use and professional navigation for the more patient and well informed customer?

    Apply some great interactive buttons/sections (for example) and split the navigation as and when needed into separate pages. These two choices are what will determine the download times, the balance between SEO and the ‘Call to Action’ whether it’s a small screen mobile shopper or a determined desktop visitor/tablet couch-browser.

    M

    p.s. No offence intended to any tablet users.

  • MJAllDay15

    I certainly agree with you in that the “type” of queries on mobile differ significantly from the types of queries on desktop. For me, if I’m searching for something on mobile, the thing that I am searching for is anecdotal at best.

    The vast majority of my mobile searches (after looking at my search history) are related to things that I’m watching on TV: “What other movies is this actor in? When does the new season of The Walking Dead come out? How tall is Drew Bress? Where did Troy Aikman go to college? What rating did The Dark Knight receive on IMDB? etc.

    Interestingly enough, the conversion rates on mobile for our consumers is quite high. Our conversion rates on Tablets are outrageously high. Granted, it’s a much smaller sample size, but I think that it is certainly true that everyone uses the internet differently. Also, things vary quite a bit depending on the vertical.

    After years of working in Digital Marketing and running test after test after test, the thing that I have learned is that I don’t know **** about what consumers want and how they use the internet. That’s why I use analytics tools and base my decision making off data, not intuition :).