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SEO Six Sigma: 5 ways to scale your enterprise operation
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.
From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences.
Over the past two years alone, we have seen enormous changes. For example, the Mobile Update in April 2015 took the marketing world by storm. We have also seen the introduction of RankBrain, changes in ad placement on Google’s search engine results pages, as well as the introduction of accelerated mobile pages (AMP). There has been an increased emphasis on personalization and integrated, multi-channel marketing campaigns as well.
In addition to these rapid and dramatic changes, marketers have also noticed how increasingly saturated the field has become. Approximately 88 percent of B2B marketers and 76 percent of B2C marketers say that they use content marketing. Half of the brands in both groups also say that they plan to increase their budget in this area in the coming year.
This means that there will be even more competition for the top spots on the search engine results pages. Being on the first page for your major keywords will have a tremendous impact on your brand’s success and ROI.
Going back to basic and Six Sigma might provide the framework you need to achieve this success.
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