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SEO and social: 1 + 1 = 3
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.
The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration of these two disciplines.
Let’s dig in!
Flexibility and a willingness to fail
Leading off the session we had Maggie Malek, head of PR and social at MMI agency out of Houston. She walked us through a process for getting search and social to work together.
If your business is like most businesses, it’s likely that various groups tend to work in silos. This is a problem for many reasons, and it’s critical to break down those silos. To make matters worse, the current landscape is a bit of a mess:
Worse still, that landscape is constantly changing. One of the other big problems we all face is that consumers have a natural ad block. Success will only come if we have a willingness to create authentic conversations with people and identify moments that matter.
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