Get the most important digital marketing news each day.
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters.
Some things are known attractants. But when you want to lure the omni-channel shopper this holiday season, the variety of channels at your disposal can seem overwhelming.
Why choose when you can combine? Turns out, the key to winning the hearts and dollars of omni-channel shoppers is using a multi-channel strategy.
Let’s look at how you can most effectively combine Shopping Campaigns with SEO best practices and emerging voice search trends to gain a giant advantage this holiday season — not just in terms of short-term profitability but more importantly, to increase overall customer lifetime value.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.