SEOMoz Undergoes Major Rebrand – Changes Name To Moz & Launches New Analytics Software

Moz RogerSearch engine and social optimization software provider SEOMoz announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest software solution Moz Analytics. According to Moz CEO Rand Fishkin, the company has evolved beyond an SEO software company, now offering a more broad set of marketing tools.

“While SEO remains a key part of our product,” says Fishkin in a release announcing the company’s name change, “It’s no longer transparent or authentic to say we’re purely an SEO software company.”

Boasting more than 25,000 customers and over 300,000 community members worldwide, Moz began as an SEO blog and consulting firm in 2004. By 2009, the company retired their consulting business to focus exclusively on being a software provider. With the launch of Moz Analytics, the one-time SEO-focused organization is now offering marketers a single platform to analyze all marketing efforts, including social and content inbound marketing channels.

“Moz Analytics is designed to bring together all of the functionality of SEOmoz PRO into the search section, and add large sets of new data and reports in the new tabs: overview, social, links, brand + mentions, and content,” writes Fishkin on the Moz blog, “We believe that all your data about inbound channels should be aggregated in one place, and while this is only the first step, it’s a significant collection of metrics, tracked over time, and comparable against your competition.”

Moz Analytics

Touted as an upgrade, and eventual replacement, for the SEOmoz Pro, a beta version of Moz Analytics is being offered to a select group of users. SEOmoz Pro subscribers will be receiving invites to use the new analytics tool over the next 60 to 90 days.

Related Topics: Analytics | Branding | Channel: Industry | Marketing Tools: Analytics | Search Marketing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Scott Krager

    It totally makes sense for the direction they are taking the software. I still think there is room for improvement in the SEO software space. Most of the best SEOs I know are specialists, great at one or two specific SEO skills (technical or conversion rate optimization or guest posting). I think it’s a rare breed to find someone who does all online marketing skills well.

  • Marketing Expert

    Don’t think their rebranding is a good strategy, especially looking at their trademark issue (
    They had such an amazing brand with SEOmoz, I don’t see the point of changing the name…
    Both or are bad domain name anyway !

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