Get the most important digital marketing news each day.
Hilton Encourages Guests To Share Their #HiltonStory To Win Free Stay
On the heels of Holiday Inn celebrating people’s extraordinary journeys, Hilton Hotels & Resorts has launched the next chapter in its “Our Stage. Your Story.” campaign. When the campaign first launched earlier this year in February, the brand shared the stories its guests experienced on the Hilton stage.
As the campaign enters its second chapter, the brand is highlighting consumer generated content. It’s a first for the brand and, beginning this week and running through October 26, the brand is encouraging people to share stories and photos of their adventures using the #HiltonStory hashtag across social media including Twitter, Facebook and Instagram.
The brand’s first winner:
Those who submit their experiences are eligible to win a two night stay at a Hilton each week for the next 13 weeks, a smartphone case branded with the person’s #HiltonStory imagery or have their story featured in one of the brand’s YouTube videos.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.