The alleged collaboration between American Express & Twitter was true. Soon, users will be able ditch the malls and start shopping straight from your Tweets. Users can quickly set up their accounts on the AMEX Sync website.
According to the Wall Street Journal, American Express customers that connect their card to their Twitter account will be able to purchase a specific set of products, including Kindle Fires and Donna Karan Jewelry, directly on Twitter. This AMEX-Twitter relationship isn’t just a fling, as the two have partnered a number of times. From a Tweet to coupon partnership and a $100 AMEX credit for Advertisters, the relationship has grown into this commerce combination.
This opens up a new revenue stream for Twitter, which has strictly relied on advertising and partnerships in the past. The financial terms of the partnership haven’t been divulged yet. According to a WSJ interview, commerce will be a big focus for Twitter. Twitter VP of Global Brand Strategy, Joel Lunenfeld, stated:
“We’re convinced that commerce is going to be one of the areas (for which) advertisers are going to start using our platform”
Postscript: This is live now. See our follow-up story on how it works, Up Close: Buying Things On Twitter With American Express