Rebrands As eBay Commerce Network: What It Means, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce ebay ecommerce network logoadvertising platform, where scale is the goal.

In an email notice to current merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for the past 8 years, we have evolved from our legacy as a comparison shopping site into a robust commerce network. Our strategy and investments are focused on enhancing and scaling this network.”

Merchants advertising on the eBay Commerce Network (ECN) can make their product listings available to hundred of sites within the network with one feed. Network partners include Bing, CNET, TheFind, eBags and eBay itself. also remains intact as a site within the network.

For publishers, the ECN API offers access to millions of products included in merchants’ feeds and revenue share from each qualified click they send to a merchant’s site. Publishers have several options for integrating product listings on their sites including widgets that can be customized to show specific types of products (see the screenshot example below). Non-standard sizes and advanced request parameters can also be configured.

ebay commerce network publisher widget tool

With the rebranding, eBay is positioning the network to become a stronger competitor against marketplaces like Amazon and Google Shopping, which made its own high profile move in this space with the switch to a paid model last year. In a nod to Google Shopping’s influence, the new ECN website boasts “Our merchants acquire 3X more new customers through eBay Commerce Network than through search campaigns.”

eBay’s move comes just months after Rakuten announced in January that it was transforming into a new marketplace called Shopping. Similar to the now, operates as a site within the broader marketplace.


Related Topics: Amazon | Channel: Retail | Display Advertising | E-Commerce | Google: Shopping | Internet Marketing Industry | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!