Silverpop Snares $25 Million In New Funding To Fuel Growth

Email and behavioral marketing technology provider, Silverpop, has raised $25 million inSilverpop new funding, led by Escalate Capital Partners and Silicon Valley Bank.

The company says it will use the money to fuel continued growth for its marketing automation services. The funding is venture debt, possibly signalling an IPO or acquisition is on the horizon. The company has now raised a total of more than $50 million since launching in 1999. We’re told that Silverpop also opted for venture debt to avoid diluting equity.

Silverpop CEO Bill Nussey said in the release,

“In 2012, we dramatically stepped up our investment in sales and marketing and drove record-setting growth. This new funding allows us to invest even more aggressively in 2013 and beyond, giving an ever wider set of marketers access to our game-changing solution.”

Silverpop has evolved beyond its email marketing software origins and now focuses on behavioral marketing automation solutions that include email, mobile and social. The company has a wide range of partnerships with CRM, Web analtyics, ecommerce  and mobile technology providers including Salesforce, Adobe, Bazaarvoice, Coremetrics and Pontiflex.

The company says a third of its 380 new customers last year came to Silverpop for its marketing automation solutions and 60 percent came on board for its behavioral marketing capabilities. According to the company, Silverpop revenues grew 40 percent in 2012 from the previous year, and it now claims over 1,800 B2B and B2C customers representing 5,000 brands.

Related Topics: Channel: Email Marketing | Email Marketing | Internet Marketing Industry | Statistics | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!