Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network.
Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it takes one of our customers a day and a half each week!), most social marketers currently report on paid media separately from the rest of their fan page performance.”
As the sample chart above shows, the report gives a top-level reading of effectiveness of a brand’s Facebook ad spending, showing how much paid promotion is contributing to overall engagement, reach, impressions and new page likes.
Among the report’s other comparisons:
- page impressions with and without paid support.
- cost per paid impression, paid like, paid comment and paid share.
- performance of new paid and organic posts.
- negative feedback on paid vs. organic posts.
Simple Measured’s entry-level plan is $500 a month. Read more at Simply Measured’s blog.