Siri Can’t Find Santa Claus, But Android Can

Here’s irony. Apple has been airing a nice TV ad showing Santa being helped on his Christmas Eve journey with the use of Siri. But while Siri can locate where Santa Claus needs to go, it can’t help you find Santa.

I noticed this when doing my annual round-up of Santa tracking tools. For fun, I tested asking “Where’s Santa” by voice to both my iPhone 4S and my Droid Charge running Android 2.3:

That’s Siri on the left, saying “I don’t know who ‘Santa’ is.”

On the right, Android interpreted my search as a request to find Santa on a map which, because of the way Google Maps For Mobile is configured to work right now, brings me to his current location as reported by NORAD Santa.

Of course, if you go to Google Maps on the iPhone and search for “santa” by typing that in, you’ll get Santa’s location just like on Android.

Still, the Apple ad is pretty sweet. Here it is:

YouTube Preview Image

As for tracking Santa, see all the various ways to do so in our comprehensive post, Where’s Santa Claus? The 2011 Santa Tracker List, From NORAD To Your Phone!

And Merry Christmas from those of us here at Marketing Land!

Related Entries

Related Topics: Apple: Siri | Channel: Mobile Marketing | Google: Android | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Anonymous

    No wonder. Apple doesn’t track anybody, not even Santa.

    Google on the other hand…

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  • Mohd Shadab

    I do agree with Techpm..Android is a total flop in finding
    anybody. But google is the right friend who can go for searching people
    anywhere at any place in the world although it can be failure but that happens
    less times. What say?

  • Anonymous

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