Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements

linkedin-iconTraditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements.

This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional long-form detailed feedback, endorsements are one-click, instant  approvals. The abbreviated new endorsements can be made for each user on a specific skill or areas of expertise. Endorsements are then displayed in a new section within the of user profiles titled “Skills and Expertise — Endorsements.”

While many folks find value in these shortened “Klout-esque” advocacy, LinkedIn recommendations have been a credible source for real-life reviews. The sheer ease of the new one-click endorsement feature may hinder folks from leaving helpful detailed recommendations. One of the troubling aspects of the endorsements is the fact that endorsable skill sets are auto-filled for users based on LinkedIn assumptions. This means that a person could land on a profile page and endorse a user for 5 pre-determined skill sets in under a second. For better data it seems that users should select which skills they’d recommend instead of allowing mass endorsements on pre-filled data.

To create an endorsement, simply head to the profile page of a connection. There you’ll see a bright blue box that prompts users to endorse that connection for a set of five pre-filled skill sets. These skills can be removed and others can be added, but each user will have five auto-generated flavors :

Once you make an endorsement, users are prompted to continue to endorse their connections and serve up more potential matches:

These endorsements will show up in the “Skills & Expertise — Endorsements” section — below the user’s experience, but above education and recommendations. Those that doled out the endorsements appear next to the specific skill/area of expertise:

If you missed endorsing a connection, LinkedIn makes sure that you don’t forget with a big yellow sticky note:

Once the endorsement has been made, it will appear in the LinkedIn activity stream for connections:

For more information, see the official presentation from LinkedIn:


Related Topics: Channel: Social Media Marketing | LinkedIn | Social Media Marketing | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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  • Micky Stuivenberg

    I feel LinkedIn is missing the boat a bit with this new feature. In the past two weeks, I’ve received two endorsements for Online Advertising. I don’t even do that, and it’s not listed among my skills. My contacts were prompted by LinkedIn to just click ‘endorse’ for that skill. I wonder where it comes up with the skills it asks contacts to endorse people for. I can’t see there’s a way I can change the skills I would like to be endorsed for, but I hope LinkedIn will wise up and add that feature – or alternatively just stick to the skills I’ve actually listed on my profile page.

  • Lisa Hutt

    Oh great, another way to show how truly shallow we really are. People…can we really not give a few minutes and tell others what was so great about someone that we probably saw more often than our own family members. What’s the point of a recommendation from someone if it only takes a second to give it! I understand that this might make it easier to find “recommended” people for a certain skill but I fear most people will think they have done a great job “recommending” someone with a click, the same way they feel they’ve “connected” with someone by “liking” something they said. I want LinkedIn to stay business-like and leave the social media instant approval to the likes of Facebook, Twitter, Klout and all the other sites out there that believe fast and short is better than thoughtful. Don’t get me wrong…I love Twitter and use FB but I in no way think they are substitutes for real thought.

  • Deborah Porter

    I agree with you Lisa. I think by converting to the 1-click format takes away from the value of a recommendation. The 1-click is great in Twitter, Klout, Facebook but not for a Professional Business Networking site. The 1-click doesn’t really say much about the person, your experience working directly with the person, or how you feel about the skills the person brought to the table, which is the reason you are willing to write a recommendation.

    I feel that LinkedIn recommendations are equivalent to a written recommendation for an employer. I would prefer my recommendation contain some meat and potatoes and not just the desert at the end of the meal.

    Bottom-line, don’t like, don’t like, don’t like. LinkedIn will become commercialized like all the other sites where the recommendation tend not to mean anything. Klout for example has these numbers but any new user has no idea what the numbers mean or how to obtain the counts assigned to your profile. Nor does it provide a clear explanation of how you achieve the number. I’m sure it’s embedded somewhere along the history line but it’s not easy to understand the rating.

    Reminder: LinkedIn is my professional business profile not merely my social media profile. I joined LinkedIn because it was more business related network; and I joined Facebook because it allowed the freedom of other types of social communication, and Twitter because it was an opportunity to connect with others from around the world on different levels in short spurts of conversations. Each social media has it’s purpose and why people joined. LinkedIn should continue to stand out as a Professional Business Networking profile and it shouldn’t have to fit in with all the other social media formats out there. Profit should not be the only reason for this change; integrity and credibility should fall somewhere at the top of that list.

    So, if you’re not making every single solitary penny that you could be making is it worth watering down your product and decrease it quality for those pennies?

    Closing: To me it goes back to branding your product. LinkedIn has already branded itself as a business product, so at the end of the day they will need to ask why. Looks like you’ve branded one way and now you’re willing to get in bed with the wolves just to gain more meat for yourself while you leave your customers out to dry. You’re saying I want to run with the pack!

    Deborah Ann Porter

  • Joe Stubblebine

    While LinkedIn Recommendations (those brief little snippets of nice things that people say about you) add “social validity” to you as a person and tell others how you performed at a specific job, they don’t tell the whole story. Should you care about LinkedIn Skill Endorsements? If you want to give people a better sense of what you know and get found by people who will want to pay you more money than what you’re making now, the answer is “absolutely.” I just wrote a blog focusing on Endorsements to get you more visible to recruiters.

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