• http://www.hespos.com Tom Hespos

    So why couldn’t the link to FB have been replaced by a simple “order” link at Amazon or another fine retailer? Moreover, when are marketers going to realize that staging these things on Facebook is like investing in a CRM program where you need to pay in order to mail to the names in your database?

  • Marketing MadEZ

    The idea of the Facebook offer for a lubricant brand may seem weird, especially when you ask your fans to share their sexual life on your page. But it created engagement nonetheless. All their posts are liked and commented, but never shared.

    I think they missed their target and failed to enlarge their audience. But the idea is neat and applied to another product it would have been a hit (a brand of flower, perfume etc..)

  • http://www.thedigitalcookie.com The Digital Cookie

    In a time where the younger generation is sexting and snapchatting provocative pictures why wouldn’t they want to talk about lube on their Facebook page? Perhaps we’re just too old (and prudish) to fit the campaign demo :)

  • RedLeader

    I think a certain percentage of any mass-marketed post will get some Likes and a couple of comments. However, how many thousands of people like us did they miss by posting this invasive thing on Facebook vs. going to a private landing page on the brand’s domain?

    Then there’s the fake factor to consider – how many of those “Liking” the post and the brand are real profiles? I’d bet good money that most of them are not real profiles, maybe as high as 90%. Big brands do these campaigns all the time to drum up “Likes” without care about who or where the “Likes” are coming from.

  • RedLeader

    There’s a reason the kids have all been driven to Snapchat for sexting: privacy. I think this would be an excellent campaign (or one similar to it) on Snapchat, because it caters to the audience and maintains that privacy. Posting it on Facebook just completely blew it.