Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)

twitter-advertising-iconEquality has arrived in Twitter’s advertising system.

The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren’t offered to the little guys until today.

Little advertisers logging in today will see the “Switch to Advanced” option at the top of the dashboard. And, whether they use that or not, they’ll have access to new targeting options that only big advertisers could use before. They can target:

  • “users with the same interests as followers of @usernames”
  • based on “a wide-ranging list of over 350 interest categories”
  • based on specific devices and platforms
  • by gender


Smaller advertisers previously had very limited targeting options available in the basic ad dashboard.

Switching to the advanced dashboard is a permanent choice. Twitter warns that you can’t try it out and change your mind — once you go advanced, you never go back. The dashboard includes a comparison chart to help smaller advertisers decide which dashboard is a better fit.


The advanced dashboard offers deeper controls and analytics and doesn’t require any minimum spend. A lot of advertisers will want to upgrade, but it’s a good move to give self-serve advertisers the option to use it or not. It might be more powerful and complex than some of them need.

Related Topics: Channel: Display Advertising | Display Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • SDot

    Been using the Twitter Ad platform since its inception. Completely unaware these targeting options were always available to the whales. Twitter must have been testing the tools before the general public got a taste.

  • Phyllis Khare

    I’ve used Twitter ads, too, but these options are interesting. I can target the Followers of my niche rockstars. Wonder how they feel about that?

  • Michal Smetana

    This is a really good message for all small advertisers and marketers that are trying to succeed on this social network. These “new” advanced targeting options look really neat.

  • stanolshefski

    There’s STILL no local geo-targeting inside the U.S., like you get with the full-fledged Twitter Ads product.

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